Whenever moving towards Web 2.0 you always have to consider employees management system. Most of the companies find it hard to follow up with web 2.0 as said by Mark Murtagh who is the product director of Websense. Murtagh asked a number of delegates for the need of leverage Web 2.0 if it was meant for consumer centric or enterprise services.

This would lead to few benefits like the ability to drive and communicate the dependency of both business amongst each other, especially if one needs to solicit feedback.