Social Networking causes friction within WEB 2.0 environments

Whenever moving towards Web 2.0 you always have to consider employees management system. Most of the companies find it hard to follow up with web 2.0 as said by Mark Murtagh who is the product director of Websense. Murtagh asked a number of delegates for the need of leverage Web 2.0 if it was meant for consumer centric or enterprise services. This would lead to few benefits like the ability to drive and communicate the dependency of both business amongst each other, especially if one needs to solicit feedback.

This led a number of IT professionals to be caught up in between two arguments. Staff have also managed to use this technology and so they demand portal to be collaborated. When speaking about blocking the social network sites Murtagh stated that if these sties were blocked then how much would the staff react. He also stated that around two-third of the people would always react negatively to the situation as most of the companies may never succeed in attracting new talent as it would only annoy employees that are existing.

He also stated that on restricting the use he may be able to see much better levels of productivity. He also stated that they were providing different levels of communication for their various employees. But he also stated that web 2.0 had its impact on the employees as it simply lacked the visibility over the content stream. So you may never analyze any source of information with an aim to decide that it is clean. Peter Bassill, a speaker, also claimed that the company had blocked all the social networking for around a week leading them to use a more granular approach to their staffs needs. He also stated that technology may only respond to the written policy. So one may have to try and buy new equipments while coming to a point where they may be mature.